Affiliate or not to Affiliate
Affiliate programs can bring
you money. They can also
be time consuming and cost
you money without you even
realizing it.
When you jump in to join
an affiliate program, STOP.
Take a breath, stand up
and do some jumping jacks
or rush off to get a glass
of water then come back
and ask yourself:
Why am I joining this program?
Does it fit in with the
theme of my website?
Am I an affiliate to a similar
program?
Can my potential customer
sign up and buy from himself,
leaving me out in the cold?
Once you decide the above,
next consider this.
Am I a member of what I am
affiliating with?
Do I really know if what
I recommend to others is quality?
Will I spend money to advertise
this new affiliate program?
Will I spend time setting
up this affiliate program?
How established is this
program?
Who owns this program? Is
he or she reputable?
Well, that was a lot of questions
for you, however this
is what you need in an affiliate
program:
You need stability. You need
the affiliate program to be
a two tier program or one
that only members are allowed to
market.
Why stability?
Because their payment plan
will more than likely
stay the same, or be close
to what you signed up for.
Why two tier or membership
only?
Because, if it is one tier
the chances are very high that a
person who sees it is one
tier will affiliate and then buy from
themselves, saving them
the money that should have gone for your
commission!
If it is two tier, at least,
you have a chance of collecting
a commission on the second
tier.
If it is a membership only,
then they have to buy through you to
get the product.
To sum it up, unless you
just love a program and you want to
recommend it knowing your
chances of reaping the rewards for
your efforts are almost
zero, then think twice before leaping
into an affiliate program.
Your efforts can be almost wasted
in your time and advertising
dollars, in recommending a program
that you don't have much
chance of pulling in a commission.
Remember, whenever you send
someone off your site, you are taking
a chance of losing that
customer. Be careful in where you send
them.
And, beware of not being
a member of what you are recommending.
Remember, branding your
honor, reliability and trustworthiness
is your "name" on the net.
Making mistakes like recommending
programs that you have not
tried yourself; can be costly.
------
Teresa King is the author
of Ezine Marketing Made Easy,
Profit on the Net for Beginners
and What Did Mama Forget
to Teach You. Stop
in to her site at www.tipsfortop.com
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